What is Digital Marketing

Digital Marketing is that marketing that uses electronic devices such as computers, mobiles, tablets, etc., to convey promotional messages and measures their impact. Digital marketing is attracting and getting more attention of customers as compared to traditional marketing that is the use of billboards, magazine ads, and direct mailing, etc

It is also called online marketing, To attract potential customers all over the world, digital communication is used through social media. when we compare it with inbound marketing, digital marketing uses minimal resources. In inbound marketing, all strategies are made by considering a specific audience while in digital marketing each individual tool can convert prospects.  Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal. 

Types of Digital Marketing

 

There are many forms of digital marketing each has its importance and significance. Here are some of its types.

 

Affiliate marketing

 

In affiliate marketing, one person promotes another person's business and lets him/her make money. One person provides a platform to another one to promote his business and profit is shared by both people the promoter and the business. In case you are an affiliate, you will get a commission each time someone purchases the item you promote.

 

Search Engine Optimization

 

 The purpose the Search engine optimization (SEO) is to show web pages more attractive to the search engine.  you have to research and weigh different contributing factors to achieve the highest possible rank.

When optimizing web pages you must focus on the following important factors.

Content Quality

Mobile-friendliness

Number and quality of inbound links

Level of user engagement

Meta description

Google constantly changes the algorithm so it is difficult to predict exactly. Therefore monitor constantly and make the adjustments accordingly.

 

Content Marketing

 

As in any marketing strategy, the purpose of content marketing is to attract targets that ultimately convert into customers.

A major factor is an SEO in content marketing; a strategy is based on the distribution of relevant and valuable content to a target audience.

Content marketing writers must be able to rank highly in search engine results and also engaging people who will read the material, interact further with the brand and share it. The relevant content can establish strong relationships throughout the pipeline.

 

Social Media Marketing

 

Social media marketing is discussing online with customers. It is used for deriving traffic and making brand awareness. Twitter, Facebook, Instagram, linked in, and youtube are the best platforms for social media marketing. It involves active media participation so it became an effective tool of digital marketing. According to Content Marketing Institute, this year 61% of B2B content marketers increased their use of social media. Brands use social media marketing to start dialogues with audiences rather than to spend money right away.

 

Native Advertising

 

Native advertising is marketing in disguise. Its purpose is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. It was the reaction to the cynicism of today's consumers toward ads. By thinking that the creator of an ad pays to run it, many end-users will conclude that the ad is biased and ignore it at the end.

Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it is advertising.

When your customers know exactly what they are getting, then they will feel better about your content and your brand. Native ads are meant to be prominent than traditional ads, but they are not meant to be deceptive.

 

Pay-Per-Click Marketing

 

Pay-per-click, (PPC), is posting an ad on a platform and paying each time someone clicks on it. The higher the number of clicks, the higher will be payment. Each PPC has one or more than one target action that viewers are meant to complete after clicking an ad. These actions are conversions, and they can be transactional or non-transactional.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is working.

E-Mail Marketing

 

The concept of E-mail marketing is simple. A promotional message is sent and hope that your prospect will click on it. It is effective when your Target sees it as a valuable service not considering it a promotional ad.

Email marketing is a proven, effective technique all on its own, 89% of Survey Professionals named it as their most effective lead generator.

 

Benefits of digital marketing.

 

Digital marketing brought a revolution in marketing strategies. There are lots of benefits some are described below

 

1.       When you post an add it attracts an audience from far of the world and covers a broad geographic location.

2.       Digital marketing is cost-effective as compared to the traditional method of marketing. You have to just made an ad and post it on the internet.

3.       You can easily track your customer data which is more precise and accurate.

4.       In digital marketing communication with customers is very easy. Customers can see your last post and can comment with you.

5.       By digital marketing your business grows at a faster rate than the traditional method.

 

For the last 2 years during the COVID-19 pandemic importance of digital marketing is increase and customers are also considering it an easy way to interact with retailers. There is a more than 40% expansion in digital marking after the pandemic and it takes the business to the next level.